woo-woo for winners
coaching and soft skills workshops
What’s my story?
I built a career in tech startups as a customer success leader, and I can confidently say the biggest thing holding teams back isn't a lack of data or processes—it's a lack of coaching and the soft skills that actually make work work.
Here's what I've learned after nearly 15 years leading teams: the dysfunction, the weird tension after meetings, the gut feeling that something's off with your team dynamics — that's not noise. That's signal. And most organizations are terrible at listening to it.
We treat soft skills like they're optional, like they're the "woo-woo" stuff we get to after we've handled the "real work." But communication breakdowns, unresolved conflict, and emotional disconnection are the real work. They're what's slowly tanking your retention, your velocity, and your team's ability to do anything meaningful.
I now help teams and individuals build the frameworks to actually navigate this stuff — not through corporate platitudes, but through practical tools drawn from real leadership experience, coaching techniques, and yes, a healthy dose of trusting your instincts.
What I offer:
Team Workshops: Communication, conflict resolution, and emotional intelligence for people who think soft skills sound like BS but know something needs to change
Speaking Engagements: Real talk on why ignoring the human side of work is costing you more than you think
Premier 1:1 Coaching: For leaders and individual contributors ready to stop second-guessing themselves and start trusting what they already know
If you're done pretending that processes alone will fix what's broken, let's talk.
1:1 Coaching & Soft Skills Workshops Tailored to You
Workshops
Soft skills aren't soft. They're the difference between teams that execute and teams that excel.
Most CS teams struggle with communication breakdowns, not technical gaps. Your people can execute tasks but collapse under pressure. They lack influence without authority. They overreact, avoid conflict, or communicate passive-aggressively. They're inconsistent in customer conversations and can't adapt when priorities shift.
The problem isn't their strategy. It's their internal reaction to strategy.
My workshops teach teams to shift from emotional autopilot to strategic, repeatable behaviors that elevate performance at every level.
Three-part process:
1. Awareness — Identify unconscious patterns, communication blind spots, and emotional triggers
2. Regulation — Learn micro-skills that interrupt old patterns: breathing, pacing, reframing, tone shifts, boundary language
3. Application — Practice in real scenarios with noticeable behavioral change
Soft skills become repeatable behaviors, not abstract ideas.
Core Frameworks
Soft skills are taught with two battle-tested proprietary frameworks
My frameworks have been developed over my years as a CS leader, and what I actually used to coach and level up my own teams. They are specifically built to break autopilot loops and create space for intentional responses, and they are tactical, trainable and repeatable.
Workshop Formats
Quick Hits — 2-hour deep dive on one soft skill
Foundations — 4-hour virtual workshop that teaches you the frameworks and introduce core skills
Custom Intensives — Half-day or full-day on-site sessions built for your team's specific challenges
What’s included:
- Pre-workshop intake to identify team pain points
- Workshop materials and frameworks
- Post-workshop debrief with leadership
- Real-world practice scenarios tailored to CS contexts
What’s in it for you
For ICs:
Fewer escalations and emotional spirals • Improved presence and communication under pressure • Increased trust with cross-functional partners • More accountability and coachability • Faster decision-making with less confusion
For Leaders:
Self-regulating employees who lead themselves • Reduced coaching load on interpersonal issues • Consistent performance across ICs and managers • Shared language and frameworks that scale • Tangible behavioral change visible in meetings and customer interactions
Ready to build the humans, not just the playbooks?