woowoo: verb; the act of tuning in to unseen wisdom to drive decisions,

clarity, and alignment

meet arit

Hi, there! I’m Arit, a former customer success leader in tech with 15 years experience. I’ve spent my career building high performing teams, specializing in seed stage through Series B tech companies. My experience spans across industries, including EdTech, eCommerce, IoT, tech recruitment and freight.

When I was fired from my startup tech job (no, not laid off — fired) it was the forced break that I didn’t know I needed. I took a summer off to recalibrate and realized that what we needed more of was people actually understanding who they are. At their core. It’s the thing that impacts everything else. Our relationship to ourself is a mirror for our relationship to the world — and to work.

I believe most people have a fuzzy understanding of who they are, what their motivations are, and what they actually want, and that as a result most of us live lives by default, hitting milestones that don’t light us up on a journey that feels dull, never mind the fact that the destination isn’t even where we want to be.

I’m a RYT-200 Certified yoga teacher and a coach and my goal is to help you to see your own spark again, pull at that thread, return to true alignment, and use your blooming self awareness to actually do the things you want to do. In work and in life.

work with me

1:1 coaching

learn more

Unlock the next step for you. Not your average coaching experience. I’ll make you sweat a little bit. We’re going to get uncomfortable. But I promise you will know yourself better after only one session

workshops

Curated workshops on self awareness, self calibration and communication skills that leave participants with immediately actionable tools.

learn more

speaking engagements

High energy, high connection presentations that help the audience truly connect to what it means to know yourself and how knowing yourself is the #1 skill needed to succeed in business and in life

learn more

why work with me

There are a lot of coaches out there. Trust me, I’ve done the research. Usually when someone realizes they desire coaching it comes from them reaching a place where they feel a little bit stuck. Maybe you’re in a career transition, have been laid off or experienced a setback that caused you to pause. Maybe you’re navigating a new personal reality like the end of a long-term relationship or recent loss and don’t know how that influences your work, or even how to be at work anymore.

What I specialize in is helping you rewire your relationship to work in all its forms (etymologically speaking, work originally meant “to do, perform or make” so work includes both painting the bedroom walls and combing through data in a Google sheet).

I’m not going to keep you from burning out. I’m not going to solve your relationship to ambition. I’m not going to tell you what to do. What I will do, through tried and true methods of coaching and mentoring for the last 15 years, is to help you see more clearly what you actually want.

Not what society tells us to want. Not what your family expects you to want. Not what TikTok tells you to want. What you actually want.